Mobilize Your Business Revenue Through Instagram Video Ads

Every marketer wants to reap all the benefits of Instagram for their business. With over 1 billion monthly active Instagram users, businesses have started to react more and more to this rapidly growing platform. Instagram advertising is a method of paying to post sponsored content on the Instagram platform to reach a larger and more targeted audience. While there are many reasons a business or individual may decide to advertise, Instagram advertising is often utilized to grow brand exposure, more sales and generate new leads. Since Instagram is such a visual platform, text ads are not a thing here. Rather you need an image or video to reach your audience with Instagram ads. Businesses that advertise on Instagram through video ads occasionally move front and center on a user’s display, where it can be seen along with the naturally aggregated content. Having quality persuasive Advertising voice over services allows the brands to promote your brand and product in a friendly, authentic way without hard selling to your customers!

Why Employ Instagram Video Ads?

Social media is continuously growing and evolving with more and more users and new platforms are being created. Instagram is one such social media platform that has grown immensely in terms of popularity and reach. It has become the perfect tool to advertise on and to showcase your business and its offerings. Here are some benefits of advertising through videos on Instagram.

1. Increased Brand Awareness: Implementing an advertising strategy which utilises the Instagram platform will greatly increase your brand recognition as you will be able to engage with a large and diverse audience of potential consumers through advertisements. You can get employees, customers, and any other stakeholders to “follow” your page. Simply having a big following of people connected with your profile gives the greater opportunity to get engagement and to be seen by others who are not connected with your business’s Instagram profile. People interacting with your content will increase brand awareness and begin building your reputation as a brand. Each post that is shared, each comment that is made and each like that is given will introduce your brand and your brand's content to a new network of individuals. This activity & added exposure can lead to new followers of your brand and essentially new potential customers. They may not use your services the minute they discover you or see your ad but have a great chance of buying with you when they require your products/services.
2. Better Networking With Customers: Instagram is a networking and communication platform. It is important to create a voice through your content and engagement on this platform because it will give your brand a unique identity. There is no better way to do that than crafting profitable audio-video commercials through the use of Instagram ads showcasing your thoughts, ideas and offerings. Instagram is seen as a service channel by existing or potential customers where they can communicate directly with the business.
3. Better Targeting: Given Instagram’s mega-sized user following and broad networking capabilities, Instagram is so much more than a conventional social media platform. Instagram is an essential tool for growing a business and increasing leads for sales through effectively constructed marketing efforts.Advertising through Instagram is as important as local advertising and SEO. It can introduce your brand to boundless audiences and specifically targeted groups based on different demographics, interests of users, consumer behaviours and even where they are located.Ad targeting allows you to put your ads in front of the right people.Instagram makes it easy for brands to create and distribute these ads to interested/specific users based on company goals, focus and intent. Targeted Instagram advertising is an excellent way for companies to get the most out of objective-based marketing campaigns.
4. More Business: With millions of businesses actively using Instagram to market to their target audience, it’s easy to see why so many people use the app - Instagram gives visual content to help them make better decisions. Not only do they want visuals, but consumers want this content from people just like them. That means your target audience is already primed to see your content show up in their feed. Not only do you customers expect it, but Instagram has made their app much more business-friendly in the last few years with various linking, landing page creation and product tagging features.

Making Instagram Video Ads

In today’s digital age, leaving Instagram out of your business journey could seriously limit your ability to reach new customers. So to help you get on the right track and to strengthen your online video advertising message, here are some tips that will help you to grow your brand awareness and engage with the audience:

1. Start with a goal: Every ad campaign must start with a goal. What’s yours? Instagram ads give you a few different options when it comes to goal setting. These are:
   1. Awareness (raising awareness of your brand)
   2. Consideration (finding potential customers)
   3. Conversion (driving sales)
      Do some research on your audience. Divide them into segments and compare that with what Instagram can target for you. Knowing who you want to reach goes a long way on Instagram. It’s smart to plan your Instagram ad campaigns with a clearly-defined audience in mind. This will help you to avoid posting ads that won’t hit the mark with your followers.
2. Refine your content and message: A key aspect of your ad video content is the message it communicates. If your message is on point, it will resonate with your audience better. Consider your voice: should it be casual or formal? Figure out your tone, too. Are you going to be warm and friendly or provocative and in-your-face?
   Just like you can maximize your Youtube earnings through quality voice overs, Instagram video ads can help you to boost your revenue and this can only be possible if the video is consistent in terms of message and voice overs.  A consistent message helps to reinforce your brand in people’s minds while resonating with their own core values. A key part of your message is the angle you decide to go with. Understanding your audience can help you to pick a strong angle. Good content is all about making connections with people. Use your analytics to learn more about what content your audience has reacted to best in the past, and double down on that with your ads.
3. Invest in good voice overs: Having a conversational and engaging voice factor is the best ingredient to turn your ad video to success. As a social being, humans like listening to friendly people, who speak clearly and in an empathetic manner. This has never been truer in modern times, when the conversational voice overs are dominating the advertising space. The sound of the human voice always carries intent and meaning with it and is therefore used by organizations in commercials to promote their product or services. A ‘right voice’ hired through a reputable voice over agency India, can help you to reach your content to a wider user base and will understand the intent behind the brand’s message. Thus, voice overs serve as a powerful medium of eliciting a broad range of emotions.

If you’re assessing whether the voice artist you’re considering is right for you, look for the following:

1. Professionalism is the key: Doing a voice over for Instagram videos requires more than just word-to-word reading. Hiring professional voice artists/actors will give your advertising video an artistic ability. Experienced voice artists can bring your script to life by interpreting your script, emphasizing certain words and adding subtle touches such as humor, sarcasm and other performance characteristics you may like in the recording.
2. Fit with Your Target Demographic: It’s one thing to have your own, personal, positive reaction to the voice actor’s demo – but if you put yourself in the shoes of your listener, would you still feel the same way? It can be a constant struggle to remind ourselves that ‘we are not our audience,’ when creating any product or marketing material. If you feel that you’re not able to hear the voice objectively, try sending the demo link or the voice actor’s profile to someone who does fit in your target demographic and see how they feel about it, without any prompting by you. It can be eye-opening to learn what other people hear and feel when introduced to a voice for the first time.
3. Authentic and Consistent: Voice artists must possess a certain level of authenticity so that listeners can be truly immersed in the video. The sound must match the characters, story, genre, the setting, accents, etc. Without a match in these areas, the voice over won’t be believable for listeners. Also, consistency is the key when it comes to doing voice overs for advertisement videos. From the opening sentence to the final word, voice over actors narrating a book must maintain the same sound throughout. If different voices are used for different characters, those particular voices must remain the same for the length of the video.
4. Engaging The Audience: What happens when you start watching a video and you just can’t relate to what’s being said? You scroll past the video, don’t you? The same is true for voice overs for ad videos - if a listener isn’t engaged with the story, they’re going to turn off the sound, stop listening or avoid listening or watching it. The best voice actors are the ones who can capture the attention of the audience at the very beginning, and then keep them engaged throughout the video.
5. Articulate and intuitive: Like other voice overs, advertisement videos require an actor to know when to pause, when to raise or lower their volume, which words to emphasize, and so on. Pacing is very important, as is tone, so having an intuitive understanding of what the story’s sound should be leads to the best videos. Timing and pacing are additional elements of professional delivery and need to be appropriate to the onscreen images in the video.

Hiring a professional voice artist is always recommended while recording your advertisement voice overs to enhance the overall reach of your brand. Seasoned voice artists can engage the listeners better and provide credibility to the narration. Voyzapp is a premium voice over company that hosts thousands of professional voice artists who can provide quality and cost effective voice overs in multiple languages and accents.

As long as you have the ‘perfect voice’, there’s no reason why your ad won’t hit the spot with the right people. Applying the right marketing tactics and hiring professional voice overs will help you to create original and memorable content that shines!

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