It’s no secret that video marketing is a major trend. User engagement with video material is increasing with each passing day and an Explainer video is the best way to give your users a run-down of what your products or services are, and how they work, in the span of a few minutes. An explainer video is a short, powerful video that captures your brand promise and shows potential customers what you do. Explainer videos are engaging and a great way to engage potential customers and familiarize them with your business.
As Explainer videos are being used more and more as a way of introducing a product or service that the company wants to market to the public, the right message and conversational Explainer video voice over can really encourage your target audience to use your product. Some of the most popular Explainer video styles are:
No matter which of the explainer video styles you choose, your goal is to explain your product or service while answering the question “what’s in it for me” from the perspective of your audience. Some other reasons to inculcate Explainer videos as a part of your marketing funnel are:
Here are few points that will help you to kickstart your marketing strategy through powerful Explainer videos and will keep your brand prominent in people’s minds:
Use a Professional Voice: Great explainer videos not only have the best visuals, but also attractive voice overs that instantly catch the viewer’s attention. With the average human attention span decreasing, you need a voice over that keeps the viewers glued to the screen, ensuring that your message leaves a memorable mark on them. Choosing the professional voice over artist is the key to truly representing your audience. It needs to match their profile and set your video’s tone and mood. That’s why it’s very important to consider hiring a professional voice-actor that’s also a native speaker (from the country of the target audience) in order to enhance your script.
Credibility in the voice: A believable voice over narrates every word in a meaningful manner, making your brand message appear plausible to the viewers. Your brand relies on the narrative you create and a believable voice will certainly make your brand vision appear well thought-out and credible, even if your idea is slightly out there. A majority of explainer videos display new ideas, making it crucial for your voice over to be convincing as audiences are usually wary about unique products or services. A believable voice artist will supplement your unique products or services, by showing that it is worth investing in.
Versatility and range: Professional voice over actors will have the ability to deliver exactly what they promise so that they meet the needs of your video. Their versatility will mean that they will be able to listen to your directions and suggestions to help create the explainer video that you want. Their technical expertise of using the right type of microphone and recording in a well equipped studio will give you an insight into their versatility.
Conversational Style: Conversational voice over artists can engage your audience better as they can convey your brand message in a more colloquial way, which avoids intimidating your audience. Most importantly, when considering the do’s and don’ts of your brand voice, consider that conversational tones have been shown to invite engagement with your brand. they boost audience engagement by raising questions, allowing people to join the conversation by taking it to social media platforms.
Brand familiarity: It does not matter what product or service your explainer video is explaining, you will want your customers to relate to it and immediately recognize that it is you. Studies have been carried out that prove that adults are more likely to remember words when they are spoken by a voice that is familiar to them. When it comes to marketing, this is important to understand because it makes it even more beneficial to use the same voice over for your videos. If your customers recognize the voice, they will recognize your brand and that, in itself, will help to drive up sales.
Context Familiarity: One of the most important aspects of using a professional voice over is that they know how to target your audience with their voice by understanding the script thoroughly. They can adapt and take on different tones so that the audience is gripped and want to listen, meaning that they give your video a personality that makes it relatable and that is what keeps viewers interested. While every single person involved in making your video is crucial, the voice-over professional that you use is the one who brings it all together.
An articulate voice over is clear and compelling, explaining your brand’s overall message in a straightforward manner. Behind the success of a good voice artist is a recording studio that produces work of an exceptional standard. Through a professional studio and home studio setup, experienced voice artists are able to add in effects and create voice overs that suit the needs of your video. When it comes to creating an explainer video that engages and converts your audience, you can trust Voyzapp, one of the largest online voice over marketplace to help you find professional and seasoned voice artists. You can easily browse thousands of voice demos and select the voice that fits your requirements.
At the end of the day, your Explainer video voice over will largely depend on the type of product you’re promoting and the audience you’re targeting. Having the right script and hiring the right voice talent can save you time and money; but, more importantly, will help you produce a video that delivers real, measurable results.