Leverage the power of dynamic voice overs in your Animation videos

When it comes to creating an Animated video, there are some things that you just have to get right. While the quality of the video has to be spot on, the audio is equally as important because it helps to deliver your message and form the basis of what will capture the attention of your audience. Perfect Animation voice over can help you reach your goals when you present your content to the audience and you can enrich your videos by incorporating impressive voice overs and give a powerful boost to your brand’s potential for being noticed. This is especially important for brands that are thinking of creating compelling Animation videos to enhance their marketing strategy.

By involving the auditory senses, voice overs can enhance the communication power of any Animated video even more. Here are some of the reasons why adding a professional voice over is an important strategy to help set your brand instantly recognizable:

1. Emotion and the Human Touch: Alluring voice overs can make you feel happiness, compassion or excitement in any animated video. The voice sets the particular mood of the video and adds a human touch to the story. Professional voice actors online know exactly how to add the right highs-and-lows, pauses and flow to the story, so they’ll always lead emotions the right way.
2. Stand out from the competition: By incorporating dynamic and engaging voice overs in your Animated video, you can gain a special place above your competition. As the web is full of Animation videos, customizing yours with a quality voice over will make your audience believe that the video was specially made for them.
3. Build brand awareness: If you include the voice of your brand in your video, it will help you reinforce your identity and make it easier for the viewers to recognize and identify with your message. Also, voice overs can help to retain the message better in the minds of your customer.
4. Add creativity and imagination: A powerful Animation voice over builds a world of creativity that can persuade your audience to take a call to action. This can also be a very good move to guide them in a specific direction you want them to take. Voice overs will give you a  better chance to explain to your prospects what you do, how your product can help them and why they should pick you out as their vendor, all through your video!
5. Improve your ROI: Engaging voice overs will help to captivate your target audience and make them stay longer on your site to watch it. This way you will have more time to pass out your specific key messages, while you grow trust and empathy. Hence, you will also increase conversions and sales.

The growing acceptance of animation is making it the perfect style to promote your product or event. Since animation depends on fictional characters, you have to use unique voices and find professional voice over agency in India to incorporate professional voice overs that fit these characters. The voice brings the characters to life, helping you to connect easily with your target audience. It would be best to find the perfect professional voice artist to match the personality you have chosen for the animation.

Voice ‘of’ the Character: Since animation uses cartoon characters, the voice must match the description of the character you have chosen. A wrong choice of voice causes the character to fall flat and fail to inspire the target audience. The decision you make at the beginning will influence so much of what you do in the future. Give it all the time and consideration it requires so that when you hire professional English Voice Over actor for Animation, the artist becomes an asset to your brand and voice over projects. Voice is a crucial part of an Animation project because it forms the sound-dimension of the video and gives viewers a sound bite to echo as they reenact the video in their heads.

While the visual creates the initial spark of interest, it is the voice that will sustain this interest in your character. Remember that you will use the same animation several times over a documentary or advert. Although the visuals do not change, the wording does. The animation, therefore, rides on voice to sustain interest while passing the message: Hence the need to make the right decision from the beginning.

Create An Emotional Connect: You can tell the physical and emotional state of someone by the tone of his or her voice. The voice artist has the crucial role of bringing the emotions and acts to life. It all begins with a voice that matches the envisioned character and can be manipulated to naturally bring-out the character. When choosing a voice over artist for your Animation video, always remember that animations are cartoon characters that move. It will take a pure voice talent to keep the drawing vibrant while communicating the desired brand message. The expression of emotions will also differ from one gender to the other. Therefore, the gender of the voice chosen must match that of the character in your animation.

Pick an Outstanding Voice

“Yabba Dabba Do”

We are sure you have read that in Fred Flintstone’s voice. What makes Fred and the entire cast of The Flintstones famous is the uniqueness of their voices. The voices are recognizable even without seeing the art that represents the cartoon character. Hence, every brand owner must endeavor to produce iconic voices that perfectly match the characters you have envisioned in your animation. Any mismatch will cause your animation to fall flat. The average person sees, hears, and interacts with several hundreds of videos each day. It will take a strong performance to capture the attention of an already overwhelmed listener.

A strong branding goes beyond the duration of the video. It would help if you had a strong performer who makes a voice memorable and outstanding among the many commercials your target audience will encounter each day. A remarkable voice allows you to build a pool of brand-ambassadors and fans that replay the videos or stop to listen every time it comes up. It is a long term strategy that helps you to retain the customers for the long haul.

Invest in right voice actor: A conversational voice over for Advertisement and Animation is a unique talent that you cannot find just anywhere. When you need one, it takes time, resources, and deliberate steps to land the right person. Remember that the Voice over artists become a part of the brand since their voices represent the perception of the market towards your brand. Here are some points to keep in mind while searching for the right voice actor for your Animation Video:

1. Right Pace And Consistency: A voice actor’s articulation has got to be impeccable. Each word needs to be distinctly understood, not swallowed, mumbled or garbled. An actor needs to make sure that they’re balancing their enunciation between over-articulation and under-articulation. Also, with voice artists having consistency in their volume, energy, pacing, articulation, characterization and eye-brain-mouth coordination, you can be assured to receive professional and high-quality dubbing services and audio recordings every single time!
2. Well Connected To The Read: Being connected to the character and story is vital to the talent’s performance. Professional narrators always sound like they’re intrinsically interested in what they’re talking about. Being connected also means literally being physically connected to the page. Voice actors use a number of different techniques to stay connected: using their hands to make points or gestures; inflecting when and where appropriate; making facial expressions to convey emotion and using their body to physically interpret action into their voice.
3. Conversational and Natural: Being conversational in voiceover isn’t as easy as it sounds. It takes an innate ability to lift words off the page effortlessly and speak at conversational speed–the typical pace that we speak in everyday conversations. This skill is the result of not over- or under-articulating, and is key to engaging the listener and maintaining their attention.:
4. Springing Life To The Character: Dull and monotone voices can’t represent any brand the right way, because they tend to push people away instead of growing confidence and identification within them. A professional voice talent adds a strong personality and makes your animated video stand out every single time.
5. Trust and Credibility: Potential customers have to trust in the voice talent explanation. Thus, a native voice over (of the same Country of the target audience) is the right choice to make your users feel more comfortable and receptive to the message. Sometimes, a non-native voice artist may generate mistrust, thus you need to pay focus to the accent of the artist before hiring.

Voyzapp is a reputable online voice over marketplace where you can find professional voice artists who work in multiple languages and categories. You can easily browse thousands of voice demos, compare costs and delivery time, review artists' profiles and hire the right voice for your brand at a button’s click!

The voice you hear is an important element of any Animation video as it conveys the tone of the brand. Knowing how to properly select the right voice over, can help to make your video go viral, enhancing your brand position in the market!

Related Blogs:

Enhancing the platform - Our launches and updates in 2020

Create Profitable Audio-Video Infomercials Through Professional Voice Actors

Create Compelling Employee Training Videos Through Professional Voice Overs