Companies today know that in this highly competitive climate for hiring top talent, a strong employee training and development programme is going to set them apart in the industry. Video-based employee training strategies can act as a flywheel for learning within your company when enacted with a little planning. Training videos can be visual, highly memorable, cost-effective, and can be delivered whenever and wherever the employee is available. Quality training videos can infuse liveliness into your script through quality voice over narration. Here are a few reasons why video is perfect for internal training and employee development:
- Saves money and resources: Investing in training videos can help to keep costs down as less is spent on external factors. When you create a training video, every penny you spend is going towards creating your training material. And when you get your completed video, you don’t need to pay anyone to deliver the training or pay travel expenses to send your team anywhere. Internal training can be done from the comfort of your employees’ desks. Plus, when you invest in training videos, you only pay once for a source that can be used endlessly, by multiple employees.
- Better engagement: When it comes to internal training, it’s really important that your team is fully engaged with the content and are able to apply what they’ve learnt to their role later on. Videos offer better engagement. In short, if you want your employees to enjoy the training, you must make it engaging and interesting, and that’s exactly what videos can do. Videos attract attention and retain it more than documents and lectures.
- Increases retention: In addition to better engagement, internal training videos can also provide better retention. Retention of training materials is a must as people need this information in order to do their jobs to the best of their ability and people can remember what they learned through a video better than other training materials such as text files, documents, and web articles.
- More versatile: It’s easy to see that video is a versatile medium. There’s a variety of different styles, such as animation and live action, and also many different ways you can tell your story. And thanks to the cost-effectiveness of video, you can create a different one for each aspect of your internal training programme.
- Boosts work productivity: Traditional methods of employee training involve taking employees out of their workplaces for a long-winded presentation that can take the whole day. That means the tasks that were to be accomplished on that day will go unattended. Using video in training and development, your employees don’t have to be at the venue of the training session. In fact, they can watch the video whenever they are free, meaning no work time is wasted.
How can you make quality employee training videos?
Undeniably, companies and organizations are in a competitive climate and hustle to improve the skills of their employees and having a powerful training and development program is essential. Videos have always played a central role in employee training. Back in the day, businesses had VHS tapes featuring generic, and safety or compliance training. New technologies have made creating and sharing visually engaging videos easier than ever. While many companies make the mistake of underestimating the power of employee training videos, one must remember that the employees are a specific target audience to which one should “sell” their brand. This encompasses everything about the employee training videos, including the voice over. These videos are the place to connect with employees, whether they are new and onboarding or they’ve been with you for a while and are learning something new. Therefore, one needs to find professional voice over agency in India to incorporate professional voice overs and create engaging videos to win their employees over. Today any Learning and Development team can quickly produce impactful training videos by considering the following points:
- Keep the video consistent to your brand: Building brand awareness and credibility with your staff are as crucial as building your image with the external public. Keeping brand consistency means that everything the audience sees and hears in your videos reflects your company culture. Express your company’s ideals through the scripts, fonts, colors, and all the visual elements used in your employee training videos. Be consistent with your visuals, otherwise, your training videos may seem confusing. The audio needs to stay consistent as well. It’s a great way to share more on your brand through the visual component of the video. Think about that cake again. Just like you’d like to impress your guests with just the right cake and icing to suit their taste, you want your video to appeal to your employees.
- Create a detailed script for the voice over: When you write a script, you’re organizing all the information that you want to share with your employees. When you are working with a voice artist, they will be reading your script. Though you know what you want to convey, they’ll need the script to do this. The more detail you can include in the script, the more detail you can convey through your video.
The script can also help you choose appropriate visuals and estimate the video timing. Use short words and sentences and keep a friendly and conversational tone. Your script will help you evaluate your messages before you start creating the video so you won’t lose precious time during the shooting. It can also help you decide on what type of voice you’d like to be reading this script. Remember, the voice over should fit your brand and reach your employees at the same time.
Often businesses like to create a corporate storyboard to fit the script, visuals, and voice altogether. This can help you stay focused on the script, predict the time, and incorporate all of your visuals as well. It’s a great tool to incorporate into your video production.
- Keep it clear and concise: Ideas conveyed in employee training videos should be simple and precise. Otherwise, your audience will end up confused and muddled with unnecessary information. There is a certain limit to how much new information people can absorb in one training session. If you go beyond this limit, you’ll waste both your time and your employees’ time.
- Keep your messages short and avoid redundant information which isn’t essential for the training. Your goal is to engage your employees and help them remember as much as possible. Here’s where hiring a professional voice over artist can come into play, too. Use an engaging voice that shares excitement about the content.
- If you need to share a lot of information, consider making breaks or putting the material into several, short videos.
- Structure your employee training videos in several chapters. Creating this structure will help you organize the information that you want to share. Moreover, a video structured in chapters will help your employees focus and organize the new information in their memory. They can also refer back to specific parts when needed if it’s clearly organized.
- Incorporate engaging voice overs: There’s often a fine line between a professional video and an engaging video, but yours can be both. Try to create a good balance between serious issues and entertaining elements so your video will be easy to watch and effective for training. This is where your voice over can have a huge effect. The best thing to do is to go with the vibe of your company. If your company vibe is friendly and casual and most of your employees are millennials, use a conversational voice over for Elearning video to improve the overall effectiveness. If your company is more old school, keep a more formal tone in the voice over in the video.
Strive for the highest quality voice overs: If you want to have a high-quality employee training video that you’ll be proud to present, you probably need to produce it professionally. One of the crucial aspects of high-quality videos is perfectly matching titles, visuals, and voice overs to create a cohesive, engaging piece. Invest as much time and effort as needed until you make your video a powerful training tool through a professional voice actor. Remember that the voice over can have a huge effect on your final piece. If you have an outstanding video but a mediocre voice, you’ve just decreased the value of your final piece. Make sure your voice over is as good as your video.
A quality voice over can maintain your employees’ interest and significantly improve their information retention. It’s not simply about having the right characteristics, like age or gender, but it’s also about voice quality. Quality voice over services means hiring the right talent who knows how to use clear diction, great pacing, and appropriate tone shifts and inflection. These techniques can all subtly highlight the crucial points in your employee training videos while keeping your audience engaged.
Incorporate multilingual voice overs: In case you have a multilingual team or an international office chain you will need to make sure that your messages are clear and accessible to everyone. You can use professional and multi-lingual subtitling services or quality dubbing services. You can even create multiple videos with different voice overs. The beauty of the voice over is that you don’t really need to recreate the video, you’ll just need multiple voice overs for multiple versions. Whatever option you choose, make sure that it’s done professionally to incorporate cultural nuances.
- Incorporate various tools for a great final presentation: You can also achieve a good balance by using various communication tools and changing the screen frequently. Keep people engaged with visuals, music, titles, and different camera angles. Don’t be afraid to use a few different voice overs as well. You can incorporate a young voice with an older one to reach all ages. Maybe use male, female, and gender-neutral voice overs together to make the video more inclusive. Creative and fresh ways of presenting your concepts will appeal to your employees. Try to engage your employees intellectually and emotionally so information that you share through your training video will stay in their memory longer.
Employee videos usually set a positive precedent, especially for your new employees, and the standards used in your videos will be one of their first introductions to the company. Your training videos play a big role in your employees’ perception of your company. So clearly, you should invest in their quality just as much as you invest in your marketing and advertising materials. Employee and corporate videos can have a huge impact on your company. Make any training or onboarding process an enjoyable and significant experience by contacting our helpdesk today and investing in professional voice overs!
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